1% For The Planet

Back in 2002, two passionate outdoorsmen came together, driven by their shared love for nature and their sense of duty to protect it. They committed to donating 1% of their sales—regardless of profit—to environmental causes. These visionaries were Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, who teamed up to create 1% for the Planet.

The concept is straightforward: since businesses benefit from the planet's resources, they should also contribute to preserving them.

How does KIK contribute?

1% for the Planet focuses on addressing the most critical environmental challenges we face today. They partner with various nonprofits across six key areas: climate, food, land, pollution, water, and wildlife.

At KIK, we’re proud to support these efforts. At the end of each year, we carefully select the NGOs to which we’ll donate, ensuring our contributions have the most significant impact.

With every purchase at KIK, 1% of what you spend is donated directly to support enironmental non-profits. By committing to giving back, we're dedicated to driving positive change for the planet and encouraging a more sustainable future.